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Published in Company on 05 September 2024
Thursday 5 September 2024 - Non-bank lender ORDE Financial has appointed Tim Ford as Head of Strategic Partnerships, a role within the company’s Distribution team that sees Ford working closely with ORDE’s aggregator partners to add value for their brokers.
A unique understanding of broker needs
Ford brings with him a deep understanding of the broker community that ORDE was built to serve, gained through his extensive and varied twenty-year career in the broking industry.
His start as a broker gave him firsthand insight into the role’s distinctive needs and challenges, while his 12 years working with aggregators such as LMG, AFG, and PLAN provided invaluable experience in supporting and accelerating broker success.
Now, as part of the lending sector, Ford is dedicated to leveraging his unique skills and perspective to strengthen relationships between lenders, brokers, and aggregators. He remains singularly focused on building meaningful, value-driven partnerships that go beyond superficial accreditations.
Expanding non-bank potential
The role reflects Ford’s excitement about the opportunities within non-bank lending.
“As a non-bank lender, ORDE’s wide range of flexible solutions opens brokers up to new markets – ultimately allowing them to grow their businesses and deliver more value to a wider range of customers,” Ford says.
“It’s a hugely exciting time to be joining ORDE,” he adds. “Their journey as Australia’s fastest growing non-bank has been extraordinary, but there’s so much more to come. I look forward to contributing to this next phase of growth by advocating for brokers, collaborating with ORDE’s partners, and driving initiatives that make a real difference for the broader broker community and their customers.”
Ford says the relevance of his role has been brought home to him rapidly, not only through the positive response to his efforts, but also through regular calls from previous colleagues and brokers, interested in understanding what ORDE has been delivering to build its rapid traction in market.
Delivering exceptional solutions and service
Lee Prior, Director of Distribution at ORDE, comments that Ford’s appointment highlights ORDE’s commitment to its founding purpose – to improve the broker experience through exceptional solutions and services – as well as its growth ambitions.
“Tim is well-known within the industry for his passion and dedication to serving brokers, and we’re delighted to have him at ORDE,” says Prior. “His appointment to this new role ensures that our aggregator partners and strategic accounts have a dedicated resource who will work closely with them to provide brokers with the best-in-class solutions, service and support they deserve.”
Ford’s appointment late last year is just one in a series of exciting developments for the non-bank lender. In the past six months, ORDE has released two new products, including the highly demanded Residential Construction product, released in August.
Significantly for Ford’s role, ORDE was appointed to the LMG lender panel in April this year, giving ORDE the opportunity to partner with Australia’s largest aggregator.
In addition to LMG, ORDE is also proud to work with seven other aggregator and sub-aggregator partners: Finsure, YBR Aggregation, outsource Financial, SFG, Connective, Money Quest Group and Nectar Mortgages.
In February, ORDE broke records when it priced its first Residential Mortgage-Backed Securities public term issuance at $1 billion, doubling the previous record for the largest inaugural non-bank RMBS issuance in Australian history.