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ORDE Financial Launches Prestige Loans to Serve Underrepresented Broker Market Segment

Published in Company on 22 April 2024

ORDE Financial Launches Prestige Loans to Serve Underrepresented Broker Market Segment

Monday 22 April 2024 - ORDE Financial has announced the launch of Prestige Loans, an innovative addition to its product portfolio aimed at meeting the distinct needs of brokers and their clients in the underserved high-end residential lending segment.

Prestige Loans marks a significant expansion of ORDE's product line up by offering increased loan sizes on residential properties, with financing options increasing up to $5 million.

Launching in late 2020, ORDE Financial has emerged as the fastest growing Australian non-bank mortgage lender, propelled by its broker-oriented commitment to delivering exceptional lending service and solutions, across a comprehensive and flexible product range.

Recognising the growing demand from brokers for tailored solutions catering to affluent clientele, ORDE's Managing Director, Ryan Harkness, emphasised the company's commitment to addressing this market gap. "ORDE has listened attentively to our broker customers and identified an underrepresented segment in need of specialised lending solutions," stated Harkness.

 Lee Prior, Director of Distribution, further emphasised “Having established ourselves as a trusted solution partner for brokers in lending below $2 million, we look forward to continuing that ‘can-do’ approach with a broader segment of borrowers, as we extend our lending sizes to $5m. Whether purchase, refinance or equity release, our experienced credit team are skilled to work in hand with our brokers to deliver an outcome.”

 Prior added, "Prestige Loans is the first of many further innovative products slated for release in the coming months."

 Key highlights of the Prestige Loans offering include:

  • Full & Alt Doc Product Options: Providing flexibility to borrowers with diverse financial circumstances.

  • Residential Loan Sizes: Offering financing solutions tailored to high-value properties, addressing the unique needs of more borrowers.

  • Up to 70% LVR in Metro Sydney/Melbourne: Enabling borrowers in prime urban areas to leverage their property equity for larger loans.

  • Up to 60% LVR in Category 1 & 2 Postcodes: Extending financing opportunities to borrowers in postcodes outside of Sydney and Melbourne.

The launch of Prestige Loans reaffirms ORDE's commitment to innovation and customer/broker-centricity, as the company continues to push boundaries in the Australian non-bank lending landscape.

For brokers seeking more information about Prestige Loans and partnership opportunities with ORDE, please visit www.orde.com.au.